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138 items in ENGAGEMENT

Important read from Intercom . We all need to get better at this so while there is nothing previously unknown in this article, the recommendations are worth the reminder. H/T to brainfooder Denys Dinkevych for the share
Issue #194 published 28 Jun 2020
“Every time users interact with your product, they:
  1. 🙈 Filter the information
  2. 🔮 Seek the meaning of it
  3. ⏰ Act within a given time
  4. 💾 Store bits of the interaction in their memories”
Marvellous project that is slowly adding more examples. There is already enough in there to be of value to right now. Lessons could be applied for almost any brainfood topic - candidate experience, assessment, marketing…anything a human might do in this business. Have a read here
Issue #193 published 21 Jun 2020
LinkedIn is probably the most important platform for us brainfooders, yet it is annoying difficult to do anything at scale on it. That’s by design of course, so it’s important that we find workarounds like this gem of a post.
Issue #192 published 14 Jun 2020
[Spoiler alert] - the three words are ‘thanks in advance’, a classic presumptive close on a request made. IM is influencing email communication though, so I suspect there will be a time limit to the relevance of this research. Raises an interesting angle though - how you end an email maybe even more important than how you start it.
Issue #191 published 7 Jun 2020
Here’s what you need: a massive database of first contact messaging templates written by one of the best in the business. Brainfooder Jonathan Kidder provides the gold - just take a look and copy and paste what you need.
Issue #190 published 31 May 2020
Truly great listicle from our buddies Firefish Software. No doubt you’ve watched a few of these talks before but they are all timeless classics that bear the rewatching. Sinek’s is probably the most famous, but for my money, Julian Treasure’s 17 minutes might be the best in the entire TED archive. Enjoy this folks
Issue #189 published 24 May 2020
Once you embrace these tips, their impact is noticeable and obvious - and you’ll never go back to the way you did it before. Must read for everyone who is doing video conferencing, which I’m guessing is most of us right now. H/T to brainfooder Denys Dinkevych again for the share (you might have noticed - u should follow Denys)
Issue #187 published 10 May 2020
Having sent over well over 1 million emails doing this newsletter, I’ve had to learn the hard way about email deliverability. This post covers a lot of the technical aspects you need to get right before you push ‘send’. You wanna 'email at scale’? Read this post. H/T Denys Dinkevych for the share
Issue #187 published 10 May 2020
Outstanding post by brainfooder Adriaan Kolff on how recruiters can effectively search for jobs during times of Covid-19. Excellent for many reasons - crowdsourcing expertise, setting the agenda up front, providing the value throughout. Must read
Issue #185 published 26 Apr 2020
It is engagement, not discovery, that is the pressing problem for recruiters today. This handy playbook shows us how to conduct experiments to improve email opens, clicks and replies. Thanks brainfooder Dave Hazelhurst for the share. 
Issue #58 published 23 Apr 2020
I Hate Telephones
ENGAGEMENT
An unscheduled telephone call has become an unacceptable interrupt. James Fisher tells us why we still love to talk but only if we give consent to who, when and how. And that’s almost never first contact. 
Issue #58 published 23 Apr 2020
Its too easy to bash recruiters but this video raises an interesting question: is it important to know the job you’re recruiting for? Would it make you a better recruiter if you did? 
Issue #36 published 23 Apr 2020
A little out of date but worth paying attention to, given Boomerang’s enormous data set and this well sourced, well linked post. The ‘Oprah rule’ is a mystery but then, so is email delivery most of the time. Well worth a look at this if 'open rate’ means anything to you. 
Issue #79 published 23 Apr 2020
What is the difference between ‘spam’ vs 'email at scale’? Simple and important how-to post by YAMM, probably one of the most useful google sheet add-on’s you’ll ever use. Consent is king folks, so stop importing your contacts into mailing software.
Issue #159 published 23 Apr 2020
This is the last forecast post I’m going to highlight, as we’re already into week 3 and it’s now kind of cheating. This one may be interesting for us, coming as it does from outside the recruiting industry. Gary Andrews takes on text only, video, GDPR, fake news, augmented reality, blockchain and influencer metrics. He does an excellent job. 
Issue #66 published 23 Apr 2020
Excellent checklist post from Aja Frost - especially points 2, 4 and 5. Relevant to everyone reading this newsletter, whether your sales pitch is to candidates, clients or internal stakeholders - we’ve got new ways to engage and we’ve got to get better at them.

Issue #66 published 23 Apr 2020
Confession: I had no idea these tools even existed.
Likely, they might have saved me a relationship or two. Might have even helped me recruit a few more people than I did. Check them out here if you want to time shift your texting. H/T to ‘foodie Susanna Frazier for the share.
Issue #129 published 23 Apr 2020
Brainfooder Nicolas Darcis continues his experimentation on LinkedIn invitations with vs without a note. More counter intuitive results here in what I hope will turn out to be a never ending series of experiments on LinkedIn. Have a read folks
Issue #174 published 23 Apr 2020
Accessible introduction from Oracle on how to get off an email blacklist. It’s missing some of the key elements on domain authentication which would help from getting on any blacklist in the first place, but even so this an essential read if you’re a recruiter who ‘emails at scale’….
Issue #174 published 23 Apr 2020
The only thing better than a how-to post is a how-not-to one. Excellent crime report from our buddies at FireFish Software. If you do any of these things, stop…stop right now.
PS: It’s my honour to be on FireFish crowdcast later this month - join me and Cameron as we talk recruiter brand. Free registration here
Issue #112 published 23 Apr 2020
So this post from Yulia Bondar has caused some controversy but hits some interesting notes on cultural context in communication, in especially in using the Erin Meyer country mapping scale. Worth a read for anyone who holds a stereotype (hint: if you don’t think you do, you really do do)
Issue #93 published 23 Apr 2020
Some incredible stats: 42% of people on the planet have a smartphone. 87% of smartphone owners use messaging. What does this mean for your business? Easy to put a recruiting lens on this superb report by Zendesk. H/T brainfooder Denis Dinkevich for the share in the fb group.
Issue #176 published 23 Apr 2020
Recruiters routinely pitch too long, too early in initial outreach to candidates. Some interesting tips here on chatbot engagement, best practice which can be directly applied to the work we do. 
Issue #43 published 23 Apr 2020
Reply.id
ENGAGEMENT
Do you remember robot wars? A version of it has been quietly taking place between software developers and tech recruiters who need to hire them. This is the latest iteration of a fascinating evolutionary arms race - an automated responder to recruiter messaging.
Issue #105 published 23 Apr 2020
It’s not about the ‘I’, it’s about the 'You’. Kai Davis with a simple technique to switch the focus of your messaging and boost the results of your outreach. H/T to brainfooder Tris Revill for sharing this nugget. Have a read if you want to get better at cold email.
Issue #105 published 23 Apr 2020
Email remains the No1 channel for first contact outreach - and we need to get better at it. This superb guide by Gem is a beautifully put together how-to covering sequencing, subject line, copy, timing and everything else. You’d be a wrong ‘un if you didn’t take a look at this. H/T to uber submitter Denis Dinkevich for the share
Issue #151 published 23 Apr 2020
HTML templated emails make the same mistake as MySpace - too much going on the page - and too obviously a sales message. Keep it simple, keep it human, and keep it text. 
Issue #54 published 23 Apr 2020
Last week’s 87 Best Email Subject Lines post was massively popular with the community, so here’s another banging post about how to get better engagement via email. This time, the focus is on optimal character length on the subject line. Check it out here folks.
Issue #136 published 23 Apr 2020
In the networked economy, it’s essential to know how to thank someone properly. Here’s a 5 step guide on how to structure your reply so that it’s concise and meaningful. The best stuff often comes from outside the bubble. 
Issue #80 published 23 Apr 2020
We all need more leads. Yet recruiters are surprisingly inefficient at getting them. Jake Jorgovan of Lead Cookie writes a superb how-to on automating leads generation which can be used ‘as is’ or adapted for sourcing / outreach. No one is a fan of senseless mass messaging but done with intelligence and a bit of research, it’s going to work. 
Issue #80 published 23 Apr 2020
Stop press: you can train human beings like animals. Learn how in this accessible post on accelerating intimacy. 
Issue #29 published 23 Apr 2020
Swap out ‘Product’ for 'Job’ and this article becomes relevant to everyone reading this newsletter. At very least, this technique is a useful exercise. It’s a great article from Dave Bailey.
Issue #29 published 23 Apr 2020
Excellent post on digital copy writing. Your online audience is a distracted audience and it’s essential for writers to make it easy to consume your content. That means pictures, bullet points and white space. Essential reading if you produce copy for recruiting. 
Issue #59 published 23 Apr 2020
Superb interview with Jennifer Rettig who brings her recruiting expertise from Target, Apple, Yahoo and Looker. It’s focused on Exec hiring, but the lessons are applicable to hiring at any level. It’s a fantastic read. Thanks to long time brainfooder Kayleigh Smart for the share. 
Issue #59 published 23 Apr 2020
#TogetherAtHome
ENGAGEMENT
Mental health in times of crisis (topic of Brainfood Live Ep53) is critically important to our recovery as a global society. Thanks to Chris Martin for giving us an example of what we need to do.
Issue #180 published 23 Apr 2020
The words ‘bad’ and 'awful’ may not appear very different, but as this sentiment scale reveals, some words and phrases are more potent than others.
Fascinating research on the relative power of words. Essential reading for anyone who wants to improve their copy writing. H/T brainfooder John Vlastelica for the share in the fb group (you should join this btw - tons of great stuff shared there that doesn’t make the newsletter, mainly due to space)
Issue #175 published 23 Apr 2020
A lot of readers of brainfood have been coming to me for content advice. I say: pay attention to Nicolas Cole instead. His 17 tips of content marketing are spot on, and all do-able, day one. Must read for anyone who is interested in getting their message heard.
Issue #96 published 23 Apr 2020
101 on the basics of persuasion on this post from brainfooder Rob Kelly. It’s simple stuff because we’re simple folks.
Issue #100 published 23 Apr 2020
The top 7 psychology design principles (visual perception, colors, etc) in order to create effective and convenient UX design for your new business.
I found this post to be applicable to writing candidate outreach emails. A beautifully presented, must read on the psychology of design.
Issue #156 published 23 Apr 2020
Nick Kolenda is a consumer psychologist who synthesises academic research into downloadable how-to guides. Covers the psychologies of colour, pricing, copywriting - many of which can be readily applied to our business, recruiting. I’m telling you now folks, this is a goldmine
Issue #73 published 23 Apr 2020
Confession: I’m a major fan of Toggl - a time tracking app which saved my previous business when I was working as a consultant. This post is for real and relevant to any ‘email-at-scale’ activity recruiters might have to do. As ever, it’s about the execution more than then idea. 
Issue #23 published 23 Apr 2020
The measure of ‘efficient writing’ is….1 hour per post. For a non-professional writer, this is the maximum amount of time to commit to get bang for your buck. This excellent post shows you how to consistently do it. Written for Founders, but really anyone who wants to grab a piece of the attention economy should read it. 
Issue #81 published 23 Apr 2020
It’s all about the follow up. If you’re going to do ‘drip marketing’ make sure you do it right. Marketers know about this, recruiters, rarely do. PS: use these techniques with respect - nobody needs more spam!
Issue #49 published 23 Apr 2020
Can’t get a date? Time to outsource your chat folks. Meet Meredith Golden, perhaps the world’s first dating app ghostwriter who will do the early groundwork for you. Its outreach-by-proxy, an old recruiters trick.
Issue #120 published 23 Apr 2020
Great initiative from our buddies at Landing Jobs - a crowdsourced discussion on mistakes recruiters make on outreach - asked by candidates, answered by recruiters. Take a look folks and contribute - this is primary data and still on-going project. 
Issue #52 published 23 Apr 2020
Understanding the heuristics behind fast decision making is essential in getting engagement on email outreach. Great blog (should / could be a series) from our buddies at Herey.io on the psychology of warming up a cold email.
Issue #77 published 23 Apr 2020
Last week say comms graduate Olympe Dupont demonstrate what can be done with a smartphone and a couple of editing apps. This week, its Jeffrey Roeffen’s turn - this time, with a direct pitch to his employer of choice, Nike. Got to hand it to candidates, they are showing us recruiters what can be done Time to up our game for 2019? I think so. H/T brainfooder Stan Wasowicz for the share.
Issue #114 published 23 Apr 2020
Do you send ‘email at scale’? If you do, read this post from Zero Bounce. It’s pretty much the best technical guide I’ve seen on how to ensure email gets delivered. H/T brainfooder Denis Dinkevich for the share in the fb group. You should follow Denis and join the group, if you know what’s good for you. 
Issue #177 published 23 Apr 2020
Self directed research with counter intuitive findings from brainfooder Nicolas Darcis - you get a better result on LinkedIn connection requests that do not contain a note. Validates research from Bill Boorman and also a small experiment I conducted myself a few years ago. No note ever since then. A conversation for the fb group I think…
Issue #171 published 23 Apr 2020
Do you send ‘email at scale’? If you do, read this post from Zero Bounce. It’s pretty much the best technical guide I’ve seen on how to ensure email gets delivered. H/T brainfooder Denis Dinkevich for the share in the fb group. You should follow Denis and join the group, if you know what’s good for you. 
Issue #177 published 23 Apr 2020
How does your social media performance against your industry? This report from Rival IQ promises to let you know. As Ivan Harrison mentions in his post, between this and Sprout Social’s brainfood from last week, you should have enough resources to step up your game. Recommendation: Follow Ivan
Issue #98 published 23 Apr 2020
Here’s a surprise for you - a listicle from a mainstream publication that is actually really good. Scrolling through this and I couldn’t really find a single bad idea in there. Check it out if you want to make friends, influence people or get candidates to reply to your outreach.
Issue #137 published 23 Apr 2020
So ‘foodie Richard Saunders recorded a year’s worth of pitch emails from recruitment agencies. Here’s his analysis on the distribution, frequency and impact of the cold approach. Some great insights and tips for best practice here - check it out here.
Issue #137 published 23 Apr 2020
In our business we write copious amount of copy yet often lack the techniques or training for effective writing. Good thing ‘foodie Christian De Pape has published this fast fix workbook - do-it-today tips on how to get better at online copy - a must read
Issue #128 published 23 Apr 2020
Front-end, Back-end and DevOps Engineer. Superbly accessible post by Kamran Ahmed on the career paths for developers. One to bookmark for tech recruiters. 
Issue #28 published 23 Apr 2020
As people people we sort of should be naturals at this. Are we though? Great self help piece from Time on how to be a better conversation partner. 
Issue #26 published 23 Apr 2020
Fascinating essay from Jan Tegze on a subject which becomes obvious in hindsight: your on-screen textual style has a huge impact on your engagement. Designers are going to say ‘I told you so’. Well researched, well linked, super relevant. 
Issue #72 published 23 Apr 2020
Mailchimp is the dominant player in the email newsletter space, so when they update their benchmark stats per industry, it pays to pay attention. Anyone sending ‘email at scale’ will need to have a look here
Issue #164 published 23 Apr 2020
Buzzsumo have been right up there with Yesware with method content, backed by massive aggregated data sets. This one is all about marketing which means its all about recruitment. Here are the headline words that matter. 
Issue #63 published 23 Apr 2020
There have been some superb data driven content from vendors this year. This one of email subject lines from Yesware was one of the most popular of the year. User data from over 100,000,000 emails to help recruiters improve your subject line game. 
Issue #63 published 23 Apr 2020
Glen Cathey has long been one of the founders of the sourcing movement - if this talk is anything to go by, he’s about to segue into becoming one of the guru’s of engagement. Transcription of a what must have been a superb talk, this post provides know-how and inspiration in equal measure. 
Issue #63 published 23 Apr 2020
Excellent post from Lemlist, Head of Growth Vukasin Vukosavljevic who breaks down great email practice from your tech set up to the impact of using caps lock. If email is an important channel for your outreach comms, then I recommend you take a read
Issue #131 published 23 Apr 2020
Stands for ‘Bottom Line Up Front’. We need to get better at getting to the point, as no one has time to spare trying to figure out the subtext in poorly constructed emails. Obvious value for productivity and internal comms, but also lessons for first contact candidate outreach. Take a read here
Issue #153 published 23 Apr 2020
Jan Tegze on the reasons why people create fake LinkedIn profiles. Amazed and appalled that ‘avoiding LinkedIn jail’ comes across as the most benign of the 11 reason listed. LinkedIn need to fix this…..but how w/o unacceptable intrusion to privacy? Worth reading, as a companion to last week’s popular post, The Neuroscience of Trust.
Issue #153 published 23 Apr 2020
You were afraid to ask weren’t you? So was OP, until she did ask and then wrote a wonderfully accessible blog post to explain what RESTful actually means. Some gold here tech recruiters. 
Issue #27 published 23 Apr 2020
As recruiters, its critical that we capture data on outreach. This is a fantastic post be Sergej Zimpel of ProSiebenSat.1 Media on the effectiveness of template messaging vs hyper personalised. Have a read folks

Issue #51 published 23 Apr 2020
2018 may be the year when recruiters finally have to bite the bullet on video. Research like this from Buzzsumo is going to help - massive data set boiled down to actionable how-to’s, whether it be content type, title text and video length. We’re all going to have to get good at this.
Issue #99 published 23 Apr 2020
The problem in tech recruiting is not discovery, but engagement. This is an elegant skewering of bad recruiter practice by Andrew Duberstein, who uses his skills to make a pretty clear point. H/T brainfooder Katrina Collier for the share
Issue #99 published 23 Apr 2020
Storytelling is where it’s at for recruiters, and we all need to get better at it. Fantastic article method post on how to construct and deliver an effective presentation. Not recruitment specific, but I’m telling you this is a must read
Issue #99 published 23 Apr 2020
Industry and network-specific recommendations on the best times to post for Facebook, Twitter, Instagram and LinkedIn. One of those posts which precisely delivers on the promise of its title. Must read if you are saying stuff on social and want it to go further. Spoiler: it’s Wednesday midday for everything.
Issue #143 published 23 Apr 2020
‘Droider Daniele Bottillo is not happy and….can you blame him? Here’s the lesson folks: the appropriateness of messaging in a private space when you are 'out-group’ is almost always 'no’. Great example of what not to do when you a recruiter doing outreach.
Issue #143 published 23 Apr 2020
Reid Hoffman once said that great distribution beats great product every time. I suspect this is the reason why LinkedIn Live is going to be winner in the livestreaming game - the audience is pre-built and your reach is going to be bigger here than anywhere else. This post is as good a how-to as I’ve read, so I recommend you read it too. 
Issue #143 published 23 Apr 2020
One of those stories you really hope is apocryphal, as there are no winners in this tale of recruiters misusing tinder and then being misused themselves by the mark they were originally targeting. Raises interesting questions on communication, ethics, safe spaces and…whether recruiting inherently contravenes them. Let me know what you think - have a read here
Issue #108 published 23 Apr 2020
Fascinating if ethically questionable experiment by Qualigence International who have conducted textual analysis of recruiter InMails to a fake candidate profile they set up for the purpose. Some painful reading for us here but a useful document for training your recruiters to get better at engagement. H/T to brainfooder Lauren Stanton for the share.
Issue #108 published 23 Apr 2020
What’s most convenient isn’t always what’s most effective. We know this already, so we tradeoff. But sometimes good to be reminded that you really need to get out there. Do events, recruiters
Issue #44 published 23 Apr 2020
You know when clickbait is sometimes worth it? This is a good example. Never knew about LinkedIn editable headlines - did you? Can see how it might obviously improve response rates. For sales folks, but same difference in recruiter outreach. Give it shot folks. 
Issue #44 published 23 Apr 2020
A little bit of extra effort can get a lot of extra eyeballs. Check out this interactive job advert by Dutch company Zonneplan, hiring for a PHP Developer. Simple idea but converts reader into contributor, a big shift in candidate UX. H/T OH subscriber James Lesner for the share
Issue #44 published 23 Apr 2020
Do we need to go back to the phone? We’ve hit peak anti-phone and so the worm is beginning to turn. This is an interesting experiment that is probably worth a try!
Issue #44 published 23 Apr 2020
Combining a series of cool tools can sometimes deliver incredibly efficient results. This post is a thorough how-to on scaling up your personalised messaging on LinkedIn. It’s brilliant but grey hat stuff, so for educational purposes only…… H/T brainfooder Martyn Redstone for the share in the fb group
Issue #178 published 23 Apr 2020
Josh Fetcher runs BAMF, the by now notorious growth hacking media agency. A lot of what he and his team do is relevant to recruiting, especially on getting the most out of LinkedIn. Take a look at this guide, must read especially if you’re a overly connected on LinkedIn
Issue #87 published 23 Apr 2020
This might work well with Machine Sourcer Cool Tool. I’m not one for email trickery, as inbound / audience building is the way, but there’s nothing wrong with some benchmarking data on how to write a subject line. H/T Denis Dinkevich for the share
Issue #135 published 23 Apr 2020
We talked a lot about Instagram last week, and will end up doing more, as it’s the most engaging platform on the planet at the moment. One of the best sources was this excellent report from Hubspot on what your company needs to know for 2019. Have a look if you want to step your game on ‘The Gram’. H/T Denis Dinkevich for the share.
Issue #125 published 23 Apr 2020
When you’re closing for a meeting, is it better to send suggested times or just a link to your calendar in emails? Our buddies at Chilipiper have aggregated their data and want to share the results. [spoiler alert] much better to present options for times. H/T Brainfooder Sophie Power for the share.
Issue #110 published 23 Apr 2020
Accessible report on the science of writing engaging messages from our buddies at Textio, including the bonus of 5 messaging myths which need to be skewered. If you want to get better at writing outreach, you need to read this. H/T to brainfooder Kishan Lakhani for the share
Issue #110 published 23 Apr 2020
Vague vs Vivid
ENGAGEMENT
“Unfortunately, misunderstandings are normal. Great messaging is rare because we all have the Closeness Problem. The closer we are to an issue, the harder to see the perspective of others. We know what we mean. But most communication is vague. Use social media to improve it..”
Cam Barber has a visual explanation as to why government guidelines can have marginal effectiveness - it’s a design and comms issue. Valuable for now, but perhaps also an important design lesson for recruitment marketers / EB folks producing content.
Issue #181 published 23 Apr 2020
Richard Millington has been a pioneering practitioner in the online community building space. Here he shares his thoughts on the 3 broad types of community available for brands to build. Best way to engage an audience, is to first make sure they are your audience. 
Issue #68 published 23 Apr 2020
Not sure I entirely agree with all the Hi’s and Hey’s here - first name / first work surely better? - but I’ve only got anecdata to go whereas Boomerang have data data, from 300,000 emails no less. 
Issue #68 published 23 Apr 2020
Can’t hire local tech talent? Go on the road says brainfooder Matěj Matolín, Head of HR at STRV. Amazing story of going where the talent is, having a plan, a story and a proposition of bringing them back. Fantastic case study for any business prepared to (literally) go the extra mile for the best talent - read it here
Issue #104 published 23 Apr 2020
A serious question by my friend, long time brainfooder and real time phone call enthusiast, Stephen O'Donnell. Read the comments thread - an eye opener for anyone about to pick up the phone. Also: this webcomic
Issue #104 published 23 Apr 2020
If you hadn’t noticed, sometimes facts aren’t enough in today’s world. Here’s how persuasive people make great arguments even more convincing. It’s rare that mainstream publications get featured here, but this one deserves more views.
Issue #86 published 23 Apr 2020
You probably might have guessed by now that I’m a major proponent of inbound / content marketing approach to new business. But that’s not to say the cold approach is over, as Steli Efti explains in this excellent interview transcript with Stripe. It’s generally sales focused, but relevant to any recruiter pitching to candidate or client. Have a read here
Issue #119 published 23 Apr 2020
What is the best time to send an email newsletter? Turns out, it doesn’t really matter, according to this research from Mailerlite. Important read  for anyone pursuing a newsletter strategy - which I obviously recommend you do - and it is especially good on follow up techniques after first send out.
Issue #142 published 23 Apr 2020
Brilliant post by CEO coach Dave Bailey on one of the most challenging aspects of business - how to deliver constructive feedback. Relevant to recruitment or anybody who wants to get better at giving / receiving hard truths. Read it here
Issue #130 published 23 Apr 2020
We’re addicted to our smartphones more than ever before but for the first time ever, the volume of voice calls has dropped says this report from Ofcom. The ‘forced synchronicity’ of an unscheduled phone call is becoming rude. Massive implications for recruiting, especially for the 'just get on the phone’ agencies out there.
Issue #95 published 23 Apr 2020
Recruiting has historically been a telephone based job, but as ever fewer people pick up, we’ve got to change up our game. Great post from the Guardian on why it’s the ‘end of the line’.
btw: I’m a fan of the video note - rich media asynch communication. WhatsApp me those if you want to chat. 
Issue #90 published 23 Apr 2020
Matt Charney is an infrequent but outstanding writer. This piece breaks down survey data conducted by his employer,  Allegis Solutions, gives a high level overview of the tech you need to have in the modern recruitment stack. And guess what? It’s SMS
Issue #90 published 23 Apr 2020
Jake Jorgovan is a lead generation machine who occasionally produces gems like this post. Packed full of practical tips on how to better LinkedIn, which we recruiters need to do because we always try to close too soon
Issue #83 published 23 Apr 2020
Good writing is a dying art in the corporate world. Given the asymmetrical nature of letter writing - even in e-form - it’s essential we get better at it. Great, actionable advice in this FastCompany post. 


Issue #19 published 23 Apr 2020
InMails aren’t emails, though some of the content concepts are undoubtedly the same. Good post here from Linkedin’s own Neha Mandhani on how to improve the all important open rate. 
Issue #41 published 23 Apr 2020
Email remains the No1 method for prospecting and first contact outreach. Does the timing matter? Valuable synthesis from Optinmonster (don’t you love the name) who have aggregated research email providers and create this insights report. Answer is: depends on audience. H/T brainfooder Jan Tegze for the share in the fb group.
Issue #170 published 23 Apr 2020
Can something be useful and depressing at the same time? The answer must surely be ‘yes’ as this research post from Buzzsumo tells us. It’s all about marketing, which apparently is what recruitment is nowadays. Here are the headlines words that matter. 
Issue #39 published 23 Apr 2020
Brilliantly insightful posts on the seemingly mundane is something speciality of the super smart Jan Tegze. You should probably read this, follow him and adjust your website colour scheme.
Issue #88 published 23 Apr 2020
Brainfooder Adam Gordon has a pretty clear idea - when you are hiring for ‘qualified volume’ or evergreen roles which your company will always be hiring for. Main takeaway: different hiring strategies for different roles. Have a read here
Issue #101 published 23 Apr 2020
Some incredible stats: 42% of people on the planet have a smartphone. 87% of smartphone owners use messaging. What does this mean for your business? Easy to put a recruiting lens on this superb report by Zendesk. H/T brainfooder Denis Dinkevich for the share in the fb group.
Issue #176 published 23 Apr 2020
We need to get better at written communication. Make every word count folks and respect the readers time by providing information not platitudes. 
Issue #55 published 23 Apr 2020
Email messaging has consistently been amongst the most popular posts in brainfood. This one from Vengreso has some excellent tips. You’re going to need to get past the annoying presentation here - the content is well researched, well linked and practical enough for recruiters to use straightaway
Issue #65 published 23 Apr 2020
With informational overload as default to daily experience, it’s critically important to write in plain language that makes it easy for the intended recipient to read. This US government website - amazingly - does a great job of providing quick tips for those looking to improve their written communication in 2018. 
Issue #64 published 23 Apr 2020
Are you thinking of implementing a CRM? This report from our buddies at Talentry might be an important read for you in this case. Accessible research on the impact of CRM implementations, expected challenges and techniques to build the business case.
Issue #160 published 23 Apr 2020
Avoiding misunderstandings in email is a top priority in the software development world. Complete with example scripts, this superb post on how to write better email is imminently adaptable for us in recruitment and HR. Must read
Issue #148 published 23 Apr 2020
Actually a pretty decent idea from Google - you can now drag and drop historical emails into the one you’re currently composing. Makes the retrieval of threaded conversations much easier in gmail. Also, I suspect some enterprising soul will find a way to do some creative storytelling with this feature. Have a read of the Verge’s review here and, if you’re on gmail, give it a go
Issue #169 published 23 Apr 2020
If we’re all in the attention economy, it makes sense for us to better understand how the brain does it - by eliminating inputs, rather than highlighting them. Long but accessible read on the neuroscience of attention - so have at it.
Issue #155 published 23 Apr 2020
As recruiters, we are often interlopers in the spaces which in-community members might feel are sacred. A good (or bad?) example here, a job advert posted as a github repo. Sometimes a creative idea is ….also a terrible idea. Take a look at the thread H/T to ‘foodie Pedro Oliveira for the share.
Issue #134 published 23 Apr 2020
Can neuroscience rescue us from the ‘engagement’ crisis? It might at least give us some improvements on how we can better communicate. Focused on presentations (so definitely one for the public speakers here) but also relevant for anyone sending email or writing job ads. Digestible and valuable read folks, so have at it
Issue #134 published 23 Apr 2020
The fact this is a disguised product pitch for Lemlist (which is a pretty awesome product in any case) actually makes this post by brainfooder Guillaume Moubeche even better. So much to see here: great hook, strong message composition, integration of rich media, plus being rock solid advice. Give it a shot folks
Issue #183 published 23 Apr 2020
Post GDPR, I’m thinking that everyone’s inboxes are going to get less busy. Meaning the timing might be perfect for those that can craft an intelligent cold email. Absolutely enormous post here on how to do just that - some readers might find some of the techniques a little spammy, but dig through, cos there’s gold here.
Issue #85 published 23 Apr 2020
Email is still king when it comes to candidate engagement. But are we ignoring potentially important factors such using the right font? Amazing post here from Magemail which you can read as a history of typography, a vilification of comic sans or a practical how-to on improving outreach response rates
Issue #147 published 23 Apr 2020
Writing quality messaging copy is essential to a being a great recruiter. And yet have you ever received any training on copy writing? Here’s a a great tactical how-to post which you can use to instantly get better today - because it matters. 
Issue #20 published 23 Apr 2020
Now something you can use to get better. Slightly outdated, but great research nevertheless from Yesware, on which email subject lines get opened. 
Issue #20 published 23 Apr 2020
Email marketing, and email engagement begins before the message. This is an outstanding post by Ivanna Tabachuk on how to make the subject a core part of your message - even, the whole thing itself. Must read for anyone interested raising your engagement rates. PS: you might also be interested in Friday’s Brainfood Live on this topic
Issue #172 published 23 Apr 2020
Combining a series of cool tools can sometimes deliver incredibly efficient results. This post is a thorough how-to on scaling up your personalised messaging on LinkedIn. It’s brilliant but grey hat stuff, so for educational purposes only…… H/T brainfooder Martyn Redstone for the share in the fb group
Issue #178 published 23 Apr 2020
Nice piece of research from Entelo on the do’s and dont’s of email outreach: the main message? You got to soft pedal it folks. H/T to brainfooder and recruiting legend Glen Cathey for the share. 
Issue #84 published 23 Apr 2020
Interesting bit of research from Grammarly on how we feel about email. We don’t like it much, generally, and find the inbox a stressful place to work. How can we make email better? Maybe BLUF for a start. H/T to Denis Dinkevich for the share
Issue #154 published 23 Apr 2020
Jonathan Kidder is back on the blogging groove. Recruiting Brainfood is better for content like this - a clever way to improve your email conversion rate by writing in the language of the audience.
Issue #154 published 23 Apr 2020
Absolutely massive interactive report on global email benchmark and engagement by SendGrid. As email remains the No1 method of contact for recruiting matters, this is an essential read. Caveat: Sendgrid is primarily used for newsletter / transactional / notification type email, rather than custom send out
Issue #168 published 23 Apr 2020
Are you thinking about starting a newsletter in 2020? Obviously I am strongly recommending that you do so. You will find this recommendations post by Kickbox valuable - 8 tips from newsletter experts on the how, after you’ve got yourself your why. Super prep for 2020 - have a read here
Issue #168 published 23 Apr 2020
Matej Matolin is one of the most innovative recruiters operating today. I’ve been super impressed with his often radical yet humane techniques in hiring software engineers. Here he is with this newsletter technique - pretty much the application of brainfood directly for hiring. Must read
Issue #149 published 23 Apr 2020
Everyone loves a method post, especially if there’s decent data supporting the claim. Check out this post from OH subscriber Ben Slater from our buddies @Beamery. Might help you write  a better email. 
Issue #40 published 23 Apr 2020
Hiring is all about making intimate connections. The science of it is not well understood. This is a decent summary of a scientific paper on how to do it. The full report of scientific paper is downloadable
Issue #40 published 23 Apr 2020
“A strategy guide for using a semi-pointless social network in all the wrong ways”.
Funny, sad and true. But hey, it’s a game you do have to play. Check it out here.
[spoiler: might not be nice to us recruiters]
Issue #94 published 23 Apr 2020
Yulia Bondar is back with Part 2 of her brave attempt at providing practical tips for recruiters on cross cultural communication. She doesn’t ‘beat about the bush’ on this, which is perhaps supporting evidence of her central thesis. Read Part 1 here and Part 2 here
Issue #94 published 23 Apr 2020
Sometimes you read a classic and then you realise that you never put into practice the things you should have learnt from it. Check out this classic from Leo Wildrich written whilst he was still at Buffer, on the psychology of language. 
Issue #46 published 23 Apr 2020
Great post from Karolina Szczur on what a developer wants to see in a job advert. Some good tips here which recruiters can adopt. As a bonus, it’s great to see JobLint, made by my mate Rowan Manning get a shout out!
Issue #32 published 23 Apr 2020
Folks, can we write better email please? Some great observations on the banality of written communications these days. Highly relevant to everyone in this group - our outreach needs to get better. 
Issue #50 published 23 Apr 2020
‘Foodie Martyn Redstone rightfully posted in this into the brainfood fb group last week - it’s so good that I’m giving it the appropriate platform on this newsletter here. What can we learn about messaging from Product Marketing? A lot I think. Have a read here.
Issue #140 published 23 Apr 2020
Sobering read on the impact of recruiter outreach. For every one of the engagement tricks that ‘works’ there are likely many more that generate this type of result. We need a paradigm shift away from outbound to inbound. Might have to do a Brainfood Live on this topic at some point.
Issue #163 published 23 Apr 2020
Digital Psychology
ENGAGEMENT
The idea that we are not rational actors making decisions based on the logical calculation of self interest has probably been one of the revelations of our current moment. This wonderful website uncovers how we really make our decisions. Beautifully presented interactive, which as recruiters & talent professionals, is more useful to us than we might first think. H/T to brainfooder Denis Dinkevich, who is relentless in sharing great content. Check out Digital Psychology here.
Issue #97 published 23 Apr 2020
BitBounce
ENGAGEMENT
There is no surer sign that we are in an engagement crisis when we encounter anti-recruiter countermeasures such as this. BitBounce is a email blocker which holds your outreach message until you pay for the receiver for it to be delivered - pay in bitcoin, naturally. H/T to ‘foodie Pedro Oliveira for the share. Competition for attention will only get more fierce.
Issue #144 published 23 Apr 2020
We know that more is less on Twitter. This marvellously brief tweet from parody account I Am Recruitr says all it needs to in 14 characters, never mind 140. We got to improve our outreach folks……and really stop using this cliché
Issue #127 published 23 Apr 2020