Buzzfeed, Vox, Upworthy…once upon a not so long ago, these were the brands which were set to become the dominant players in the Web 2.0 media landscape. In 2023, they are in full retreat or have fully closed down, and this
excoriating essay explains not only why, but why they deserve it. Read as an example of industry disruption (mournful lament
here), but also relate back to the work we do as recruiters. Chasing the clicks was short term fix for this publications; will the story be the same for recruiters chasing engagement? See 5. earlier in this newsletter. Worth pondering folks.