Are we still cold emailing? This is maybe the single best resource I’ve ever read about how to do it. Full stack, from tech infrastructure, domain warming, profile targeting, copy composition, receiver psychology, timing, style, intonation and - ‘message architecture which AI can personalise’. I stand by my prediction that AI will soon trigger collapse in engagement as we all get better at stuff like this. But between then and now, this
email playbook is absolutely worth your read.