ENGAGEMENT
Issue #345
21 May 2023
Not to be left out of the AI enablement game, LinkedIn are planning to roll out the inevitable AI generated message composer for subscribers of their Recruiter product. We’re obviously going to use this and I suspect it will improve engagement rates, whilst at the same time eroding trust in the platform with every message generated and sent. It would be interesting to compare human vs AI-enabled messaging in terms of efficacy over time - anyone running this experiment? H/T to brainfooder Marcel van der Meer for the share.