Steli Efti Explains How To Price A Product, Sell It To Customers & Build A Sales Team.

You probably might have guessed by now that I’m a major proponent of inbound / content marketing approach to new business. But that’s not to say the cold approach is over, as Steli Efti explains in this excellent interview transcript with Stripe. It’s generally sales focused, but relevant to any recruiter pitching to candidate or client. Have a read here