Issue #[[item.issue__number]] published [[timeFormat(item.date)]]


A community member asked me about how it felt working as creator (more of curator, but you know what I mean..), and thought that perhaps more people might like to know how the economics of this type of work style works. Very decent twitter thread on this, which might dispel some myths as who makes money and what your chances are of being one of those people.
Issue #312 published 2 Oct 2022
Being a content creator is super hard, and following a very aggressive power law distribution, few ever make a living doing it. However, documentarians who simply capture and stream their day-to-day activities can sometimes find themselves with enormous followings, from which revenue generating opportunities then emerge. I’ve mentioned ‘the pool guy’ before. This article covers a few more examples, calling them ‘career-adjacent’ creators. Some recruiters are starting to do this too, I notice.
Issue #311 published 25 Sep 2022
Future of Creativity
Adobe was once synonymous with creative work, but missed at least two revolutions in the world of work. Found it curious they would produce a report one of those revolutions - on the creator economy. Like this report, especially in that expands the notion of what a creator is (hint: it’s all of us) but disappointing in that it doesn’t separate those who actually do it a living full time. Worth a read though, especially for extra intelligence on Gen Z
Issue #309 published 11 Sep 2022
The more you think about it, the more obvious the creator economy is the worker response to the prospect of dehumanising gig working - it’s the hyper humanising opposite. Going to do more on creator economy as it’s obviously and ironically an increasingly valued skill for employers, as this post from LinkedIn shows. Make sure to bookmark the creator economy page on the larder also, lot more will be going in on that.
Issue #308 published 4 Sep 2022
Speak to any author in our community and all of them will tell you that it is a labour of love - no money to be had in writing books(!). Well OP thinks that there is a formula and he shares it with us here. Actually his entire Medium is about his book writing-passive-income journey so you might as well follow that also.
Issue #295 published 5 Jun 2022
It’s basically about the training demands required to stay on top of your game - especially as the competition are other young adults who may be able to play 12+ hours per day. Add in some life changes, and capacity is going to go down. Fascinating story on one of the first creator economy careers which achieved mainstream consciousness.
Issue #290 published 1 May 2022
Wonderfully executed interactive report on the creator economy in 2022. Apparently, there are 41 million people who have a trackable following of 10,000 or more, enough to turn it into some sort of full time business. Kind of a must read - creator economy is one of the many futures of work that lay ahead of us. Also downloadable PDF here
Issue #290 published 1 May 2022
Curators All the Way Down
Been meaning to feature this post for a long time, as I think it describes a great deal of what brainfood does - essentially parsing a lot of noise into some bits of interesting signal. More or less agree with everyone OP says in this piece. Interesting read for anyone interested in the creator economy.
Issue #289 published 24 Apr 2022
Even though this newsletter is curated, rather than created content, in many ways the concerns outlined in this post reflect the challenges of running Recruiting Brainfood as a ‘sponsor paid, subscriber free’ business. Competition for attention is steep, so greater incentive for content to clickbait. I hope I am avoiding this, but please do let me know how I am doing keeping this ‘brainfood’
Issue #287 published 10 Apr 2022
It was a wonderful feeling, like a burst of energy pushing you onstage. Everyone was watching you, talking with you, seeing every move you make.
There is a huge demand for livestreamers and as we’ve seen with the success of OnlyFans, an increasing supply of workers to meet that demand. Fascinating insight on how one livestream got into the work, how easy it was (click a button, start livestream..) and how that made her feel. Lots to ponder, have as read.
Issue #286 published 3 Apr 2022
The problem isn’t that writing generates status, but rather that this status is grossly out of proportion to the wages they are earning in the market. 
The stereotype that all US writers ‘live in Brooklyn’ is explained in this insightful and unusual post, which separates two variables - status and income - which are often correlated but not contingent. Lots of truth here about the creator economy, must read for anyone thinking of pursuing this path.
Issue #283 published 13 Mar 2022
OP lambasts the advocates of the creator economy by breaking down the public data on how much Twitch Creators actually earn, and in particular, where the vast majority of earnings are distributed. No surprises that extreme power laws apply, with the less than 1% accruing more than 80% of the pie. Unclear what else we can do though, popularity is down to the consumers as much as anything else.
Issue #280 published 20 Feb 2022
The creator economy is one of the most exciting avenues for people who have a passion and some method of converting that into revenue. But what happens to the passion when you succeed? Fascinating reflections on a future a few of us are likely to pursue.
Issue #267 published 21 Nov 2021
Eze Vidra is doing some interesting work tracking the growth of the ‘creator economy’, particularly given his work as an investor in startup. This post, where he attempts to identify potential opportunities for new startups in this new space, ends up being a pretty comprehensive overview of the whole creator economy.
Issue #264 published 31 Oct 2021
Using this post to create a new category here; it’s pretty clear that creators require a different classification to that of freelancer or entrepreneur or gig worker and - as this index from Stripe shows, they are increasing part of the new economy. Total number of creators on Stripe? 668,000 and counting….
Issue #263 published 24 Oct 2021