This maybe one of the most comprehensive overviews of the creator economy I’ve yet seen. It’s a synthesis of publicly available data and paints a vivid picture of where we are at in an economic category few of us were aware of until a few years ago, and yet is a space where the youth of today aspire to operate in above all others.
Must read for anyone who is thinking of ‘earning from creating’ and perhaps also of Gen Z recruiters who might be thinking how to blend elements of the creator economy into job design.