Influencing Can Be a High-earning Career. Why Don’t We Take it Seriously?

Rare sympathetic post to the career path of the influencer from BBC Worklife. Pre-AI the creator economy was going gangbusters, but I wonder whether how new entrants will compete with AI competitors who can outproduce any human and still seemingly generate substantial followings. Authenticity is key I suspect. As well as perhaps, irrationality. Easy read, lots to think about (especially on how influencer marketing can be used for TA)