The Rise of Career-Adjacent Creators

Being a content creator is super hard, and following a very aggressive power law distribution, few ever make a living doing it. However, documentarians who simply capture and stream their day-to-day activities can sometimes find themselves with enormous followings, from which revenue generating opportunities then emerge. I’ve mentioned ‘the pool guy’ before. This article covers a few more examples, calling them ‘career-adjacent’ creators. Some recruiters are starting to do this too, I notice.