AI is Highly Inconsistent When Recommending Brands

Confession: “getting in to the training data" is one my vague objectives for 2026. I should imagine that there are many people and companies who might be thinking the same, especially if user behaviour continues to trend toward AI recommendations rather than search engine retrieval. This interesting piece of research suggests that its going to be whole lot more complicated than traditional SEO, as there seems to be something in the nature of LLM’s that produce inconsistent results..