I’ve had the pleasure of going to a load of in-person events last week and two of them prominently featured personal branding experts who now seem to do a lot of work with CEO’s on LinkedIn. Founder led marketing is already a thing, and I reckon I’m going to have sneak this into Part Four of my predictions post tomorrow. Anyways, we need to get over
just world fallacy and understand that being public simply increases your ‘
opportunity surface area’. Or luck, if you prefer.