Jevons Paradox for Knowledge Work

https://x.com/levie/status/2004654686629163154
SOCIETY
Issue #482
4 Jan 2026
Aaron Levie, CEO of Box and an early member of the ‘AI First’ CEO’s, explains why it will be alright on the night, because technology innovation will reduce the cost of the thing, therefore the thing will get much more widely used than before, leading all sorts of new, hard-to-predict roles which humans we perform to cater for these new needs. It’s a compelling argument and this is a good essay illustrating the Jevon’s Paradox. Still, the future I’m glimpsing through it is one where the jobs that do get created will go to human orchestrators with domain expertise gained pre-AI; can’t see how an early career entrant gets a shot in Jevon’s world.