Brainfooder
Iwan Gulenko regularly features in my slide decks, as an example of a ‘conspicuous human’. And I don’t necessarily mean this as a complement (!), but more of an illustration of how being
obviously non-AI in communication style can win you trust. Instagram CEO Adam Mosseri with his thoughts on how the challenge of 2026 will be to authenticity even as AI-generated / AI-inflected content starts to dominate every platform.
Must read for anyone in the creator economy or doing any content marketing or EB.