Edelman Trust Barometer is one of those annual surveys which always make this newsletter, but somehow I missed putting this in when it came out earlier in the year. We know the narrative by now - material insecurity is root cause for social sentiment, and we end up distrusting those institutions which overpromise and under delivery. Authenticity in EB going to be winner in 2026 - brutal honesty I reckon will become next years meme. Bookmark this.
