CULTURE
Issue #474
9 Nov 2025
Delighted to see Brainfooder and industry legend Bill Boorman back to what he is doing best - sparking conversations with polite provocations! The central thesis is something I fully agree with - ‘recruitment is broken’ cliche is tiresome and maybe even self serving, and underplays the massive progress we’ve made over the eras of the profession. The hidden provocation in this piece - are we the last generation to do. talent acquisition? Brainfood for sure. Vintage stuff from Bill - have a read.