I credit brainfooder Glenn Lindley for the herculean task of mapping the TATech landscape. It’s a futile effort as rate of product innovation has never been faster but you have to salute the man for the effort!! Main takeaway here is that the TATech landscape is dizzyingly complex and we’re going to need help to navigate it. For vendors, the battle for mindshare is brutal, they all got to up game on the media side.