In last week’s issue, we talked about how AI is destroying CTR due to an increasing number of workers stopping at the AI summary; this week, we see
research on where and why Google AI summaries actually appear - it’s directly linked to the length of your search enquiry. Fascinating to see the impact of AI on search, significant implications down the line for us in Talent Acquisition and Employer Branding. NB: Going to be speaking with brainfooder
Nathan Perrott on the ‘SEO for LLM’s’ early next month - make sure to register
here