I’ve been operating under the presumption that ‘getting into the training data’ is probably a good thing for anyone who is selling anything - so perhaps its high time we thought about this from a talent attraction perspective? We know Google sat on AI for several years - they invented the GPT architecture - precisely because they knew it would ultimately cannibalise search. What does it mean for your business if traffic from traditional search engines declines by 50% in a couple years? Introduction to ‘
Generative Engine Optimisation’ might be a good start. NB: I’m talking with brainfooder
Nathan Perrott in a Brainfood Live special on this topic, so register
here.