AI is changing information discovery, with increasing evidence that we are stopping at the generated summaries, rather than going on to click through the blue links. Interesting research
here from SEMrush on how Google’s AI mode differs from traditional search. Huge implications for anyone running a website and looking for traffic on it (hint: that’s anyone with a career site). I’m with Nathan Perrott of Radancy on Wednesday for a deep dive on this topic - register
here for this. Sidebar: super worrying that Reddit.com was most cited source by LLM’s. Once narrative dominance enters the training data, the idea will be locked in, as every subsequent fact check via AI will reinforce that result…H/T to brainfooder
Bas van de Haterd for the share in the
online community