Is GEO Part of Your Recruitment Marketing Strategy?

As users migrate from search engines retrieving information, to AI engine generating information, the pressure is on for talent attraction and employer branders to think about how to get our businesses into the training data. Brainfooder Shannon Pritchett with a great post on this, which includes some interesting resources for recruitment marketers to peruse. Also make sure to watch my chat with Nathan Perrott on this last week.