Gary Vee’s Top 5 Predictions for Marketing in 2025

https://x.com/thePhilRivers/status/1872235921032237472
CONTENT MARKETING
Issue #430
5 Jan 2025
…so speaking to marketing, I thought I’d drop in on Gary Vaynerchuk and see what he’s got to say. As always - like him or not - it’s always interesting. X thread on what Gary Vee’s marketing predictions, which double up as recommendations. The upshot of it is: the TikTokification of social media (follower count mean less, anyone can go viral, marketing teams need to aligned to platform). Incidentally, TikTok open sourced their algorithm Monolith a couple weeks ago, so expect more real time recommendation engines changing content you see as you scroll….