“SEaLLMO” a.k.a Search Engine and Large Language Model Optimisation has got to be one of the worst acronyms I’ve seen in the industry 🤣. It’s my only quibble on this otherwise
excellent post by our friends Radancy, who chart the history of SEO and how content has successively been optimised in reaction to changing user behaviours, which have themselves been changed by how publishers architect information delivery systems. There is an implicit question in all of this: do you
want to be in the training data? Anybody with anything to sell is going to have to say yes.