2024 has seen the rise of the business dinner party (!). Or at least, I started to get invited to them 🤣. It’s been great fun to connect with people in a more intimate setting this way - smaller groups, curated list of guests, shorter duration therefore commitment from attendees. They are all great fun, though some worked better than others. Lessons learned: social proof is important (who else is going is the most important piece of marketing information), cool venue is critical and collaboration is always more expensive than you first thought. Good for vendors though, who want to get target audience together, w/o having to battle it out at an expo.
