Mastering the Science of Job Descriptions: Optimizing JDs to Drive More Conversions

https://www.joveo.com/blog/mastering-the-science-of-job-descriptions-optimizing-jds-to-drive-more-conversions/
RECRUITMENT ADVERTISING
Issue #410
18 Aug 2024
Programmatic advertising platforms have the best data on job ad performance. What is most interesting to me is how the guidance from competitor vendors tend to align - we need industry standard job titles, a certain length of copy length and formal rather boring tone. That is, if you want to optimise for application rate. Good post on this on effective job ad writing, and have a play of the free Job Description Optimizer also