First thing to say: what a
fantastic piece of EB. This 90 second advert is a short film real movie production value, communicating homage to the US working class which have been buried in post-Reagan America. Whilst rebalancing back from an over-financialised economy is long overdue, it may be overly optimistic to infer the manufacturing is going to be way forward for good work: as global share of employment,
manufacturing has been trending down for the past decade, and this will only accelerate as
AI / Automation take over the assembly line. We need social innovation that matches technological innovation - the robots are already here.