RECRUITMENT ADVERTISING
Issue #403
30 Jun 2024
Nice how-to from our friends at Joveo; programmatic is one of those technologies which has achieved widespread adoption in the US, but struggled to make similar headway in UK and mainland Europe. No idea why, because it is the best way to control ad spend, which you would’ve thought would be a priority in 2024. Anyways, if you are thinking of going beyond manual or multi-post job ads, here’s a guide on questions to ask a programmatic vendor. H/T to brainfooder Heather van Werkhooven for the un-gated share