‘
Google will now google for you’ is a very nice way to describe the direction of travel signalled in Google’s latest search update. This
tweet thread gives a good idea as to what’s available, including AI overviews and search with / on video. Some deep implications for the future of the web which this
superb essay outlines. If Google
can generate good enough answers for the enquirer, then it will reduce the incentive for that person visit the source site. The era of clicking on blue links may be coming to an end, and with it, the web as we know it.