Dream Destinations and Mobility Trends 2024

1 in 4 professionals being ‘actively mobile’ for international opportunities is the headline figure, for me a shockingly high ratio, but actually just a small increase from pre-pandemic era. What motivates people to move, what destination countries are most desired and why? Fascinating piece of research on human migration, relevant to us as we may need to revive the ‘destination branding’ concept as age-ing economies compete for workers. H/T to brainfooder Stefan Welack for the share in the online community.