This is a real curate’s egg of a piece - some profound ideas in here mixed in with some bad choices and startup cliches. The good: excellent 2 x 2 matrix on how to plot your service offering, very useful binary categorisation of services to ‘help you do it’ vs ‘do it for you’ and fundamentally sound idea that the professional services market is ripe for AI-assisted disruption (see McKinsey
pay to quit). The bad: spyware Palantir as example to follow?
Decent brainfood, regardless 🤣