Edelman Trust Barometer is always sobering reading, as we know that institutional distrust is at an all time high as the democratisation of media production fragments any shared reality we might have once had. However, on the bright the side, it seems that business and employers are the institutions seem as both most trustworthy and most competent. Something for us to think about when we do EB - the people (i.e candidates) are weighting on trust.
