So I think ‘soft life’ is a 2024 version of ‘lying flat’ - a counter culture phenomena where Millenials who, faced with cost of living crisis, the third economic recession in their lifetimes, as well as the realisation that they are never going to be able to afford a house, give up on the rat race and downshift. Economists will say that this is chronic ‘underemployment’ but I think there is any way to look at it. What do you think?