EMPLOYER BRANDING
Issue #389
24 Mar 2024
Talking about employee ratings, employer review site Glassdoor suffered what may become a terminal crisis last week, as users delete their accounts (and reviews) for fear that their real ID’s may be connected with their anonymous reviews. There is alarmism here, as it turns out real names were not publicly revealed but internally connected via a 3rd party app - likely an attempt by Glassdoor to privately validate anonymous user comments - but the scandal has taken hold and its easy to see how bad this can get for Glassdoor. For employers, there may be ratings impact as users delete their reviews - worth checking out if this is important part of your EB.