The story of the Edelman Trust Barometer has been the story of the accelerating decline of trust in government, media, science, ‘the experts’. We can only anticipate further acceleration of this trend as GenAI reshapes our realities. Relevance for recruitment? Check out where employers, bosses and CEO’s are on the trust rankings, and have a think - where are people going to go for trust? There’s opportunity there for the farsighted. Anyways, this is an essential annual, so download the PDF
here.