Fun exploration from brainfooder
Andrew Spence on how short form video is transforming how we talk about work. Some of the most popular channels on TikTok are work dedicated accounts - and as brands, we are starting to understand what users want from us being there - its authentic micro-stories from employees showcasing their work. Need to do a brainfood live on this - TikTok’s short form mobile shot-and-edited video has set the expectation of how EB video is going to look.