More behavioural insights data in
this report from Ashby. They actually have a series of these and all of them are worth checking out. This one focuses on sourcing performance - how many messages are optimal in a drip campaign (3), what is the best day for sending outbound, what is the best hour in the day for sending out etc. It’s all Ashby customer data so not market wide scope, but really interesting insights. If you prefer to watch / listen to brainfooder
Willem Wijnans talk us through the report, it was the topic of
Brainfood Live last Friday (excuse the heavy breathing, my nose was blocked up!)