There is no better synthesizer in our business than Josh Bersin. You might not agree with everyone he says, or on the weighting of the claims, but if you want one person to tell the story of intersection between technology and work, this remains the guy. The ‘Productivity Advantage’ is the main idea in his thesis for 2024 and it’s hard to argue with the basic premise that we are in a global push for productivity (a.k.a profitability) in 2024.
Easy reading, good substrate for any future brainfood.