Another video, another employer brand disaster. This time, the video is a well produced but ill conceived attempt by exec to get employees to ‘voluntarily’ RTO (return to office) by not only selling the business benefits of doing so, but also issuing veiled threats to those who don’t comply. Having watched the original video, I thought the opprobrium was overblown but as we are discovering the power of the backlash is not contingent on the severity of the crime. Have a
watch and
a read and decide for yourself.