We Removed Advertising Cookies, Here’s What Happened

https://blog.sentry.io/we-removed-advertising-cookies-heres-what-happened/
RECRUITMENT ADVERTISING
Issue #379
14 Jan 2024
Amongst all the changes happening in big tech over the past 12 months, we have kind of forgotten another change which in normal times would be the big news of the year - Google is getting rid of the cookie. This will unquestionably alter the advertising landscape and is going to break a lot of the processes that we currently use to track ad performance, attribution, ad retargeting and the rest. This company decided to pull the bandage off ahead of time and published this highly interesting update on what happened when they did. Must read for anyone in recruitment advertising.