RECRUITMENT MARKETING
Issue #378
7 Jan 2024
The rapid adoption of GenAI in search engines will significantly disrupt CMOs’ ability to harness organic search to drive sales
One persistently under rated impact of GenAI will be the decline of organic search traffic as ‘search generative experiences’ delivers upon the user enquiry and effectively stops users from clicking on the blue links. Is everyone’s site visitor numbers destined to go down from here? CMO’s from Gartner survey seem to think so, summarised in this December press release.