One of my favourite TikTok pages is ‘
the pool guy’, mainly because he exemplifies how simple, repetitive content leads to brand reinforcement and audience building. TikTok is full of accounts like this - working class people posting short videos of the work they do. It’s harder to middle class - white collar work doesn’t lend itself as easily to compelling physical work like draining a swimming pool or opening a lobster pot. Some recruiters are on it though - brainfooder
Lee Harding doing a stellar job of it. More of us should think about giving it a go…