More regulations, more problems for recruiters. I suspect the EU’s antipathy toward advertising will inadvertently lead to even more advertising as brands respond to less targeting by simply increasing the volume of ads in a saturation strategy. Or maybe brands will simply give up?
Great breakdown of the latest regulations and how it impacts advertisers. Don’t forget Google is going to
disable cookies in Chrome next year also. The ads landscape is going to be transformed, and that means the digital world will be too. We need to get on top of this, if we are in recruitment advertising.