AR / VR
Issue #349
18 Jun 2023
If you were thinking of splashing out $3500 for Apples Vision Pro, have a read of this brilliant critique from Scott Galloway first. He sees it as a ‘dead product’ primarily because we inherently don’t like putting things on our face, especially things which necessarily obscures our vision (i.e ‘immersive’). I think he’s right….AR may become a thing but actively dislocating from reality in order to achieve high fidelity might just come up against our primal evolutionary instincts.