Apple announced their much anticipated AR / VR device at WWDC last week, and by some enthusiastic accounts, it’s an IPod like game changer for wearables. The main innovation seems to be use of high fidelity cameras to create mini screens directly in from of your eyes, giving the wearer the illusion of seeing
through the goggles. This is actually paradigm shift from augmented reality, which we had previously assumed would rely on a transparent screen which would overly digital information on top of what we actually see. Its fascinating stuff…and this post is as good and accessible summary as
you’ll find. Recruitment use cases? I can imagine ad placement-in-apple-reality would be pretty mind blowing