SOURCING
Issue #347
4 Jun 2023
Sell out crowd for last Friday’s Brainfood Live on this topic, and I thought that it would be timely to share some official documentation from Google on what we can expect when ‘Search Generative Experience’ (SGE) gets rolled out to the rest of us over the next few weeks. The tl;dr is this: Google’s generated content will be above the fold dominating the screen ahead of retrieved content. Big implications for web traffic, SEO, content marketing, and probably, sourcing.