CONTENT MARKETING
Issue #335
12 Mar 2023
Fascinating innovation from LinkedIn, which leverages both GAI and the power of the network. Here’s how it works: AI generates a post and then selected experts are given the opportunity to ‘add a comment’ to the piece via an insert. Exactly how these experts are selected I don’t know, but I can certainly see that many people will do it. I’ve been invited on an article on ‘passive candidates’ so I am going to contribute to test how this works and document the findings when I’ve done it. GAI + human commentators - is this going to become the dominant formula of how content gets produced? LinkedIn might be able to amp it enough to make it mainstream. H/T to brainfooder Donna Svei for the share.