TikTok Really Is Becoming Gen Z’s Google, and More on How Gen Z Gets Its News

https://morningconsult.com/2023/02/21/tiktok-is-becoming-google-for-gen-z/
EMPLOYER BRANDING
Issue #334
5 Mar 2023
In the ChatGPT hubbub we have kind of forgotten that Google’s place in the Internet was already under severe challenge by upstarts like TikTok. The reality is search has been broken for a long time on Google - why else is there a need for boolean sourcing if search actually worked as it should?? Chickens are coming home to roost and it’s incredible to witness how a successful in business directly suppresses innovation. Important one to read, especially if you are an early career recruiter.