How E-girl Influencers are Trying to Get Gen Z into the Military

One of the predictions I was most confident in for 2023 was that influencer marketing would come to talent acquisition in a big way. What I didn’t speculate on is where we would find the first examples. It should’ve been obvious it would start in gaming - the right demographic (mainly young, single men) who invest a lot of time into very specific channels. Throw in ‘the social recession’, rise in male mental illness and disparity in education and early career achievement, then we have a captive, motivated audience for the e-girl recruiter.