What are we going to be doing with social media in 2023? Using more influencers that’s what, according to this research from Hootsuite, who surveyed 10,000+ social media managers / marketers on how they were going to do customer acquisition. Less ads then, more indirect marketing through folks who have already got an audience. We should see more of this in recruiting - one of my predictions I’m going to make is influencer marketing will come to talent acquisition in 2023. Whose going to be first to do it? Download the report
here, online version
here.