With the recent news that San Francisco is facing a
budget deficit of $728 million, it is worth considering the motives politicians have for calling us ‘back to the office’ - cities might well start going bust. Remote working has eliminated the commute, which in turn eliminates the incentive to move closer to the city centre in order to reduce said commute. The result may be an ‘
urban doom loop’ for metropolitan centres with profound consequences for hiring, talent intelligence, employer branding and the rest.