End of social media will happen not through some sort of recognisably cataclysmic event, but through low profile, high impact administrative changes
like this. As users, we will likely not mourn the end of unnecessary data collection, but as recruiters we may like to note that the golden era of sourcing was contemporaneous with the rise of social networks, where user profiles had usable biographical. Future will look like TikTok and it’s a
lot harder to source there.